Project Brief
Project date: 18 April, 2020
Our top priority is exceeding the expectations of our clients and candidates. W3Global integrates cutting-edge technology into our proprietary Applicant Tracking System, enabling us to leverage better processes in all stages of the hiring cycle.
W3Global understands the natural ups and downs of an organisation’s staffing needs. We are continuously adapting to industry and economic changes to find the right candidates.
Problem Statement
As a user needs to find out a job, since search is not implemented to this website. For finding a right job user needs to click multiple places to find the the right solution.
As Found in Analytics more than 70% users quitting the site since no proper call to action. Given more importance to the home page banner and not what user needs.
Outcome
- Improved user experience - By redesigning the website, UI to be more intuitive and user friendly, users of the w3global should be able to access, search, and navigate various features more efficiently, leading to a better overall experience.
- Increased user satisfaction - With a more efficient and enjoyable user experience, users should be more satisfied with their interaction with the website (w3global)
- Reduced user frustration - By addressing the current issues with the website UI, new color combination users should experience fewer frustrations when using the website.
- Increased user engagement - With a more enjoyable and seamless experience, users should be more likely to engage with the website and user its various features and functions.
Information Architecture
Task Flow
Design Strategy
User Profile
User Persona
Design Thinking Process
We are trying to collect or gather as many inputs as possible from the users and in the design phase,
- First one is that i do identify that who will be my user?
- whom you are trying to create the solution?
- Who will be using your solution?
Research Methodology
Literature
- Current Website
- Web audit report
- Feedback from client
Surveys
- Survey among 3 companies small and medium scale
- Survey among 5-8 users aged 25-50
Interviews
- Indepth interview with 4 users
Typography & Color Palette
Low fidelity wireframes
Created low fidelity wireframes as based on research, Implimented User experiance Design like 3 sec call to action.
Tried to given call to action in every scroll based on height of the maximum screen fold.
Implimented trendy look and feel as like as rounded buttons.
High fidelity wireframe
Created user journey with minimalist design.
Used vector graphics as based on color theme.
Researched and implimented Best and Trendy google free font that is Poppins..
Project Outcome and Analytics
Created user journey with minimalist design.
Used vector graphics as based on color theme.
Researched and implimented Best and Trendy google free font that is Poppins..
